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According to the current development of sportswear nike basketball socks, Cotton Incorporated's retail survey data show that the market retail performance sports socks are more likely socks, cotton sports socks fiber composed of (cotton 51% to 100%) of the market share from 2007 46% down to 34% in 2009 nike elite crew socks. From a recent consumer survey and wear test results, this trend and consumer preference for cotton sports socks opposite.
43% of total US retail market socks sports socks, nike crew socks sports socks and therefore received widespread attention both industry and consumers. Currently consumers socks as a kind of "equipment", mens nike ankle socks the major sports brands have invested in their product range by adding the sports socks.
Although cotton socks sports socks market share is declining, nike socks black but in fact consumers prefer cotton or cotton blend socks. Sports socks comfort, functionality, wearability, style style and price are consumers decide whether to buy a major factor. There have been wearing wicking sports socks experience people, sports socks comfort, moisture absorption and permeability have given a good evaluation. Consumers of cotton sports socks, nike elite basketball crew socks daily exercise, older people is more of a soft spot cotton sports socks, sports socks and chemical fiber case retail opposite direction, which also indicates that functional cotton sports socks market development opportunities appears.
When consumers buy socks first concern for comfort, before considering its quality, price, brand nike crew basketball socks. Celebrity or professional athlete selection socks ads for consumers to buy or not does not greatly affected. It is the high-performance sports socks functional, durable, better elasticity of these technical indicators have a significant impact on consumers' purchasing decisions. Especially evident it is that consumers prefer cotton instead of synthetic nike crew elite socks.
According to the results of the retail survey, the retail market is almost nearly half (48%) of sports socks having at least one feature, in order to enhance the experience of the wearer comfort and other functional properties. Currently, 47 percent of socks hygroscopic, 24% of the socks have antibacterial properties, 14% of a deodorant socks, these three are the most common special performance. For daily physical activity and exercise moderately larger people, when they buy sports socks, socks with the performance of all attention. However, a large amount of exercise people are more concerned about the performance of socks, nike crew socks medium and more willing to buy high-performance athletic socks. Although the emphasis on functional socks does not always convert into buying behavior, however, the percentage of physical activity in the past or recently purchased a large crowd of sports socks have features that can show that they care about roughly the degree of functional properties, namely 76 % of a larger amount of exercise people want to have good moisture absorption socks, nearly half (44%) has purchased sports socks with such properties.
Cotton Incorporated Experimental results show that more than 90 percent of respondents expressed a cotton or cotton blend socks favorite. Consumers are not directly say they like socks, but when giving them the option, they involuntarily chose cotton nike elite socks crew. It also conducted a three-week wear blind test, to try those three types of socks, cotton socks cotton socks that is processed by wicking, without special post-processing, chemical fiber socks, socks on the wearer during wear Appearing given a rating of performance (including before washing and after washing). When asked about their favorite socks wearer what characteristics, their answer is comfort, nike basketball crew socks softness, fit and moisture wicking properties. After comparison with chemical fiber socks, socks that more consumers will be clearly identified specially treated to a very comfortable, breathable, sweat socks, all of which remain in a good performance after repeated wearing and washing.